Evaluation Q3 What have you learned from your audience feedback?

I gathered a group of people and created a focus group of 10 people in order to gain primary research and have a better understanding in whether I achieved my objectives or not- which was to create a vibrant and fun pop video for Alessia. Here are my results illustrated in a form of pie charts:

 

I wanted to ask this question because at times I felt hesitant in terms of how I can create a correlation between my video alongside my ancillary texts. I was happy to see that 82% were able to see the connection between our video and my digipak and magazine advert. After gathering my information, I decided to ask those who chose the option, 'Slightly', in order to understand further how I could've improved my work. Here are some relevant quotes I received:

"My favourite thing about the video was the use of kaleidescopes, because it's something I always witness in synth-pop-type music videos, so I think it would've been a really good idea to have incorporated a few kaleidescope patterns in your digipak.... You seem to have embraced a more cheesy pop theme in your digipak and advert"

"I think you could've added bubbles to your poster  and digipak because the artist is seen frequently blowing bubbles in the video."

"The singer in both the digipak and poster is wearing the same clothes, so I think it would've been even better if she had more variation/costume changes to make it more interesting and different to appeal to different styles of teen."

After taking on this feedback I realise that I could've done more in terms of building a better correlation between my video and ancillary texts by using more iconographic features that are seen within our video, for instance the suggested bubbles. The costume changes would, in my opinion, have confused the brand image that I wanted to solidify.

 

I asked this question because I was concerned that the narrative was not made fully clear throughout our video. The narrative plays a huge part because the main themes in our video are of love, heartbreak and betrayal, therefore it was important that Romina and I communicated these themes effectively -  66% of my focus group agreed that our storyline translated well, here are a few quotes I picked out:

"It was really easy to follow the storyline because the actors' use of body language showed that the boyfriend was acting unfaithful to the lead artist. At the beginning there's a shot of the lead singer walking along a path and seeing a couple holding hands, which is followed by a reaction shot of the singer. This helped me immediately understand the plot."

"I think the storyline was mainly about female empowerment and I think that at the end - when she's dancing with her friends - shows that all that matters is friendship. This reminds me of the Spice Girls and their girl power theme'

I am thrilled that they understood the narrative of girl power and the importance of friendship because for Romina and I, this was the main theme that we wanted to portray within the video.

 

Star image was a key aspect that Romina and I aimed to achieve. We wanted to create a distinctive image which would help us target our intended audience (young teens). We spent a lot of time doing in depth, secondary research into the conventions of our genre, and I believe this really helped us create our overall image. Majority of the group studied managed to fully understand the overall image we wanted to create, which was very pleasing. Here are a few relevant quotes:

"There are certain techniques used that really helped contribute to the overall brand image. Her personality shows really clearly."

"I think that her clothes alongside her hair and makeup helped her look more girly and cute, which tells me that her target audience would be young girls who probably look like her or want to look like her."

"Usuallly when I watch synth-pop videos I see a lot of light rays/beams, and I really like how the video uses this technique. It shows the audience what genre the artist belongs to."

After reading over my feedback I'm glad that our secondary research managed to benefit us in terms of building our artist's brand image. I'm also glad that we had the genre synth-pop available to us because we found that there was endless possibilities within this genre - we had so much to work with, which really helped us explore further into our creativity and have fun with it.