Conventions of a Magazine Advert

Album adverts will often have a clear image of the artist being advertised. As we can see in the adverts I've picked out, the artist is seen as the main focus, for instance in all the adverts I have chosen, the artists face takes up a good 3/4 of the page, emphasising their importance therefore attracting their fans.

It is also important for the image to have some relation to the disposition/name of the album. For example, 'Florence and the Machine's' album, titled 'Lungs', have cleverly played on this by showing the main singer surrounded by flowers with a pair of lungs prominantly placed under her dress. Florence Welch has also associated herself with nature and flowers (a play on her name - Florence/Flowers), which has created a brand for herself that her fans can identify.
Madonna's album, titled 'Celebration' has also made a relation to the mood of the album. The artist's face is taking up majority of the advert, and her vibrant makeup is specifically highlighted. The entire advert uses little colour (tints of yellow corresponding with her blond hair), however her flamboyant, bright blue eye shadow and deep red lipstick are the main focus of her face. This corresponds with the theme of 'celebration' as the singer looks as though she's prepared for a party or some kind of festivity.

Magazine adverts will most likely contain valuable information which the spectator needs to be aware of, for instance, album release date,  album title, and availability (price). Sometimes the advert will contain a positive review, for instance Ellie Goulding's advert,  'Lights' contains a quote from 'The Insider'  calling the album "A staggering achievement". This aims to attract fans and readers of 'The Insider' who value their opinion and as a result, lead them to purchase the album.

Magazine articles will often also contain singles that are current and have achieved chart topping success. For instance Florence and the Machine's article references to singles such as 'Dog Days are Over' and 'Kiss with a Fist'. Lana Del Rey's album 'Born To Die' cites singles such as 'Video Games' and 'Blue Jeans'. Marina and the Diamonds' album notes singles such as 'Hollywood' and 'Oh No!' This is used in order to attract fans of those specific singles and therefore intrigue them into wanting to hear more.