Little Mix - Salute
Performance based videos show the artist mainly performing their song, live. To illustrate this I have used 'Salut' by 'Little Mix' as an example, as throughout the song the band stand alongside a group of dancers doing choreography. The video shows the girl group fiercly dressed in all black leotards and capes, as they dance with mainly male dancers. The video is set in a dark, mysterious looking abandoned street and warehouse, following the dark and mysterious theme. The girls lipsync to every line in the song, also showing the audience that the main aim of the video is to show that they group are performing. There are multiple shots each showing a different angle, mainly low angles in order to make the girls appear 'larger' and dominate. The choreography and fast paced shot duration adds to the action and drama that the video provides us.
2) * A NARRATIVE BASED MUSIC VIDEO *
Taylor Swift - Love Story
A Narrative based music video will often follow a storyline that an audience can follow. I have used the video 'Love Story' by Taylor Swift, which follows the story of two lovers set in 2008, with an additional storyline set around the 1700-1800s. The video begins with Swift, walking through a university campus and spotting her love interest sitting under a tree, reading a book. As they make eye contact, the video then transitions to an earlier ear, where Swift stands, wearing a corset and gown, and performing on a balcony. The video follows the pair as they continue to fall in love, drift apart and eventually return to each other again. The video then transcends back into modern day as her love interest walks towards Swift and they gaze into each others eyes, where the video finishes. I particularly enjoy performance based videos as it gies the audience an interesting story to follow, instead of just watching the artist sing throughout the entire video.
3) * A CONCEPT BASED MUSIC VIDEO *Ariana Grande - Problem
Concept based music videos tend to follow no particular story line. They often don't correspond with the artist or the genre of music, as an example, I have used 'Problem' by Ariana Grand featuring Iggy Azalea.The video follows Grande dancing alongside her fellow dancers, singing in what seems to be a setting from around the 1960s. The two main singers (Grande, Azalea), appear to be following this theme also, by wearing glamorous dresses, hair and makeup inspired by retro 1960s. The video follows a black, white, old-fashioned aesthetic, which contrasts to the overall sound of the song itself, which is very modern and of it's time.
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