Soundtrack

Here is the soundtrack to the song 'CHVRCHES -Gun' we are using for our pop video.

Booking Equipment

In order for Romina and I to re-film the shots we need for our video, we booked equipment from Ms Excell. Here is a screen shot of our booking.

Re-filming Plan

 

 

In order to plan out how and what we were going to re-film, Romina and I decided to do a storyboard to put our ideas on paper. We aim to film this Friday, December 12th. 

Filming & Editing Progress

So far Romina and I have had a great time organizing and structuring clips and forming our overall video.
We have completed lip syncing the clips that required it, and we've attempted to edit every shot so that it corresponds with the beat of the soundtrack.
After sitting down and having a small evaluation with our teacher, we came to the conclusion that re-filming will highly benefit us, and in the end we decided that we were aiming to re-film a larger variety of beauty shots of the main singer mouthing to the track. Romina and I also decided that it would be beneficial if we gathered a group of girls who are willing to stand in a room with our singer, jumping around, singing and dancing, in order to convey the message of 'girl power' and friendship conquers all. This idea was inspire by Taylor Swift's video 'Shake it Off', where she stands alongside a group of people dancing and having a great time. We believe this would be a great way to conclude our video.

Props/Styling

PROP/STYLING	WHY?
Sunhat	Romina and I came to the conlusion that we wanted our artist to have a clear brand image – in order to create this we decided to choose an item of clothing/accessory to make it our artist’s trademark. We aim to encourage our artist to play with her sunhat and use it to her advantage. By doing girly poses with it, we can also achieve our given word: Cheeky.
Bubbles	We aim to use multiple shots of our artist blowing bubbles to the camera. We believe that this adds to her fun, youthful disposition, and this could also help us target our intended audience. I also happen to have a toy gun which spews out bubbles, so I think this will be a great asset as it plays on the title of the song, ‘Gun’.
Girly, Colourful Clothing	In terms of styling, we aim to stick to specific colours which we believe will make our artist look more vibrant and flamboyant. Girly colours such as pinks and yellows will allow us to represent our artist as a typical young, girly-girl.
Makeup	We kept in mind that we don’t want to overdo our artist’s makeup (as our target audience are considerable young), however we don’t want her to appear ‘average’ either. We aim to use minimal makeup – taking into consideration her age – however we also aim to use glitter and bright, colourful lipstick shades. This will help us develop our image, whilst stay looking young and fresh.

Lipsync Practise

Lip Syncing Tutorial

In class we were given the opportunity to learn, first hand, what it's like to lipsync a video, in order to give us the experience to do the same to our own videos. We were all provided with a sheet which gave us simple steps on what to do - for instance finding focal points in the soundtrack and marking them in order to correctly link them to the artist.


Personally, I believe the thing I found most difficult was placing markers on the wave lengths in order to line them up. However with practice I was eventually able to grasp the concept, and this helped me to connect the artist's lipsyncing to the track. I feel that I learned a lot with this, and I'm really looking forward to doing the same with our own track in the future.

Filming Evaluation

• How did filming go?

Overall I found filming to be an enjoyable yet stressful experience. It was definitely a large contrast to filming my film opening, for one, it took Romina and I two days to film everything we needed, and even after that we were still worried whether our shots would be enough to fill the entire song. However, I found the whole creative process to be an incredibly fun experience, as we kept moving from place to place in order to change the scenery and overall make the video more interesting. I especially enjoyed using my own imagination in order fit it with our surroundings. For example, for the performance shots located in Romina's dad's restaurant, we covered the floor with colourful balloons in order to contribute to the young, girly vibe of the song. From this we were able to come up with our own ideas contributing the balloons, such as laying the singer on the ground, surrounding her with balloons and doing a birds eye view shot while she sings into the camera. We were really proud with the result of this particular shot!

• Reviewing your footage

After reviewing our footage, Romina and I were very pleased with the results and currently have a brief idea of how we're going to piece together each shot to create a story. Before reviewing our footage, we had some worries whether we filmed enough to cover the whole song, however at the moment we are satisfied with the shots we have filmed, and at the moment we're enthusiastic to begin editing. Together, Romina and I feel that we have a variety of shots and angles to work with, and we attempted to keep the overall theme of the song which was bright, bubbly and girly, therefore as a result we are happy with the filming we have achieved.

Storyboard & Shotlist



This is mine and Romina's storyboard, which really came in handy during the filming process. Our storyboard included a shot by shot visual image alongside information regarding what will be happening during the shot (for instance audio, what happens in the shot etc.) It was important that we made use of the shot list AND the storyboard, as they certainly both went hand in hand.

 

This was our shot list, which was a more to-the-point kind of information sheet. I found that this was a lot more help, as although it was straight to-the-point, it included all the information we needed for each shot (e.g. type of shot, actors/props needed location and what happens), and I found that it also allowed us to add our own artistic vision in terms of what would visually look great in the particular location we were filming in.

 

 

 

 

 

 

 
 
 
 
 

Treatment

Target Audience Profile

• Full Name: Cassandra (Cassie)
• Age: 16
• Gender: Girl
• Future Goals: To be a professional dancer
• Hobbies/Interests: Dancing, Reading, Shopping, Beauty
• Job: Works at Claire's Accessories 
• Favourite Clothing Stores: New Look, Topshop, River Island, Boohoo
• Music: Lana Del Rey, Kesha, Katy Perry, Britney Spears
• Fashion: Bright, Vibrant, Girly, Bohemian 
• Favourite Restaurants: Subway, McDonalds, Starbucks (Cafe) 

Genre Conventions of Synthpop

In order to have further understanding of the genre Romina and I are doing, I have researched the conventions within the 'Synthpop' genre:

 

 Synthpop, which is also known as electro pop or techno pop is a very popular style of genre that first came around in the 1980’s. The name synth is based around the musical instrument the synthesizer which is the dominant musical instrument. It first began in japan and England in the post punk era, as a new wave of music kicked in the 80’s. Pop music is known across the world, and is known to have the widest audience range out of all the music genres. Its stylistic origins are electronic, disco, new wave, pop, glam-rock etc.  It usually has a verse and a repeated chorus structure with lyrics that the audio can relate to. This is interesting because in our music video it includes all of these main features. Famous artists that fit into the stereotypical pop definition are artists such as La Roux, MGMT and Owl city.
Musicians who work with synthesisers often have very diverse images and there is no real set trend. This means the artists can have a wide range of looks. However a common noticeable theme is bright, neon colours and out of the ordinary and quirky hair, makeup and clothing style.


Here are some examples of artists who maintain a 'Synthpop' genre:



La Roux - 'Bulletproof'

Charli XCX - 'Take My Hand' 

Kesha - 'Take It Off'


















Lorde - 'Tennis Court'

Risk Assessment

RISK?	HOW TO SAFELY APPROACH THIS
Weather Conditions	·         In order to avoid possible bad weather conditions (rain), we could begin by researching what the weather is likely to be like during a specific day, in order to prepare ourselves. ·         Cover the equipment in order to keep it from rain. ·         Filming on grass/mud can result in loss of balance, so approach this slowly and with caution.
Filming alongside the public	·         Be wary of blocking the public from walking/blocking their vision – stay out of their way. ·         Get permission to film in a specific place (in our case, we need permission to film in The Spires.)
Keeping Equipment safe	·         Handle the equipment with care. ·         Always make sure camera is placed on the tripod correctly to avoid it falling off. ·         In terms of filming in public spaces, making sure to keep it in our eyesight at all times and never leave it unattended.